Advertisement on Mobile Phone

Technically, mobile phone is not a new media form to the public any more. After over 10years development, the technology of mobile phone has already been mature. As a consequence, the mobile phone advertisement has already become a new and effective method to promote the product to the public. Firstly, with the powerful technique support, mobile phone is able to receive not only literal advertisement but also picture advertisement. Moreover, you can receive video clips through the Bluetooth device. Most of forms of advertising can be found on the cell phone platform. For example, Vodafone always send lots of TXTs to its users in order to propagandize its new special plan. (I think I am not the only one who got those TXTs.) Otherwise, in some commercial promotion campaigns, the sponsor will set several Bluetooth signal emitter. Every customer nearby will receive relevant materials through their cell phones. Secondly, compare with the audiences of television and radio, cell phone user is a comparatively passive group. They don’t have as many choices as conventional media reception. Switching the Bluetooth device on or off, the cell phone users can receive either everything or nothing. There is no filter in cell phone advertising. Obviously, this is an advantage that the company can use in the advertising. Because almost every cell phone user who leaves its Bluetooth device on can receive the advertisement from the company. With the development of 3G technology, I believe that several years later, the impact of mobile phone advertising will be stronger than radio’s, even TV’s.


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