Since the rising of YouTube, which has bring up a YouTube phenomenon that many internet users are now enthusiastic about filming and sharing their clips on internet and stimulated the advance of the internet website.
According to America recent survey, 42% of the American internet users indicates they like to watch the internet clips, and for those who like to view the YouTube website, one third even indicate, due to the clip viewing, they decrease the time on watching television, therefore there are more and more traditional media viewers such as newspapers, television and magazine started to flow to the internet, I think because the rise of the YouTube, which had blurred many boundaries between the medias, such as the boundary between the ordinary citizen and news media, in the past democratic society, public gives the mission of monitoring the government to the news media and sees them as the watcher of the government. But after YouTube being established, internet users can start to upload anything that they think is unjustified onto internet and started a public monitoring phenomenon. YouTube has also blur the boundary between the advert and consumer, on YouTube website, many people use this platform to “sell” themselves and commodities, therefore promoting does not require the traditional media and advertisement anymore.
I think after the rising of YouTube, the users within this universal village are more close together, which increase the speed of globalization, people around the world can view the clip from different countries and allow them to understand different culture and different thoughts, by doing this it increased their universal view, and also because many people starts to post different homemade clips, therefore there are often many creative ideas about certain events or commodities has been generated, it also had stimulated the creativity of the people world wide, therefore creating is not the privilege of the designer anymore.
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