MTV Success

MTV single handedly created stars, who may never have gotten the chance without the beginning of music videos. A prime example of this is Madonna. I dare not say Madonna is not talented, however it is her image more than her voice that sells albums. Throughout the years we have seen Madonna in all different stages. She constantly re-invents herself. From the material girl to the material mom, Madonna has perfected the use of music video and marketing. Without MTV she may never have attained the success she enjoys. It became apparent that making a music video could be a profitable venture. Every artist had a music video for his or her hit single. Making a video has proven to be the best way, especially if you are a new artist, to allow fans to see your face. This allows the public to become more intimate with the band and its members. This held true for new as well as older more establish acts such as Michael Jackson. He did not need to sell his image however it did help him. Micheal Jackson was a innovator not only in music, but also in the video as well. He accomplished this when he produced his classic video epic “Thriller”. The million-dollar video paid for itself when “Thriller” became the top selling album of its time. From then on, it is safe to assume that videos will make a large impact on the music industry.