Pop music on film and tv: it just makes sense!

Based on the readings for this week, the lecture and my own conclusions it just seems logical based on a marketing perspective for music and film to intertwine and unite. If combined successfully, a movie, television programme, song and/or artist can become an instantaneous hit so why would artists or directors miss this opportunity?! It may result in a loss of 'integrity' to a particular artist to appear in a main stream production however if money is on the mind (as it often is) what would hold them back? There are countless examples of music featuring on films or television which result in boosted sales and general public knowlegde of artists. A clear example is Snow Patrol, The Fray and KT Tunstall whose songs have all appeared during key moments in Grey's Anatomy and have evidently contributed to their album sales and public recognition. The Fray even depicts scenes from the show in the advertisements for their album on television. These songs have obviously been chosen for their appropriateness in the plot of the series and have fitted in with the emotion of the scenes, no doubt contributing to their success. This has also resulted in a compilation CD from music featured in Grey's Anatomy which has sold well. The 'synergy' does not stop there however. Established artists such as The Black Eyed Pea's used the recognisable riff from Pulp Fiction in a recent hit Pump It, which personally reminded me of the film every time I heard it and made me somewhat like the song which I probably would not have otherwise. The inclusion of the riff potentially widens the appeal of the song to a broader market which may attract an older demographic of listeners. When presented with evidence in the form of sales, viewings and publicity for musicians and film or television series it is evident the idea of 'synergy' is commercially viable for all involved but only when the song and accompanying scene flow seamlessly together or produces an effect on the audience.