Thursday, May 31, 2007
Manufactured by video
In regards to the construction of Eminem - he has also constructed himself upon the idea of a black hip hop artist. In his 2003 Grammy Award Speech, he thanked various black musicians who had musically inspired him - N.W.A,Naughty by Nature, Run DMC, Jay Z. These four musicians/groups in particular show obvious influences - the language and aggression found in N.W.A and Naughty by Nature, the hip hop beat and structure from Run DMC, and politcal commentary (mainly present in Eminem's later works) mixed into hip hop along the likes of Jay Z. Is Eminem just a construction of mixed ideas? And if so, how sincere is he in "representing" ideas, trends, ideas or characters?
Manufactured Stardom
I was also interested by the ‘realness’ associated with the level of audience interactivity in reality pop television. The audience’s feeling of inclusion and ability to have effect seems more real in pop television because it is more immediate. This is interesting because there is also a level of interactivity involved in other pop stars in that the audiences buy in has a great effect for the artists success. The pop television format however makes this buy in more immediately obvious because the audiences ability to vote results in a relatively quick result; someone being voted off.
Kathryn B
Self produced media and the ever expanding Internet
Multimedia platforms, such as the internet, have opened a new wave of music industry: creation, promotion, and distribution. ‘Self produced media’ has been mentioned in the David Corteau article ‘the growth of self-produced media content and the challenge to media studies’. The prediction of this article means that the ‘…big corporate media players will hold sway, but their dominance is likely to erode as new technologies enable small time media producers to create and distribute their own content.’(Corteau, 340) I believe Corteau has identified an interesting point that ‘Self produced media’ will, and is, competing with music companies, on a professional level because of the quantity being produced, and the wide applications, and formats music is now available on.
Technology advances on a daily basis which, in turn advances the ‘self produced’ music into a position as great, as any, corporate company. On the contrary, to Corteau, I believe strongly that ‘self-produced media’ is a negative phenomena on consumers. First off, quantity versus quality, a big corporate music distributor still inherently continues an authority over validating ‘what is a quality’ music product. The star qualities of artists like Ray Charles, Michael Jackson, and Eric Clapton owe their star success to big corporate companies, yet most importantly, the way company’s control, and regulate the music industry with selected artist. The companies control ‘star quality’, or star driven music products, with the association of an attached record label. A record label is like a ‘heart foundation tick’ that guarantees consumer choice in music product. A record label provides a sense of prestige over the many other ‘self-produced’ forms.
It is true, there are large benefits of ‘self-produced media’, via the internet, that accommodates the musician, and produced some worth while music. However, the benefits are temporary when considering that self produced media continues to produce ‘…an especially high percentage of awful content’ (Croteau, 343) and a low percentage of ‘self produced music worth listening to. The platform of distribution, being the internet, will lose the few quality music products in the immense quantity of low quality music available on the internet.
The internet can not particularly validate, license, or guarantee a professional ‘self produced’ product, as record labels can. Additionally, ‘self-produced media’ pragmatically complicates the process of consumption. The standard ‘classic process of consumption’ is when a customer buys a C.D from a record store. The physicality of receiving a professionally packaged product, with record labels as signifiers of its professionalism, and the receipt from the record store, are safety measures taken to ensure a validated ‘quality’ product. However, ‘self produced media’, specifically on the internet, relies on consumer knowledge of search procedures, software, hardware, internet updates, whereas the ‘classic process of consumption’ does not require the consumer to know how record companies select artists, how the record company operates, or whatever else involved of distributing a media text. Corteau has mentioned that ‘…specific (internet) sites or particular fads are not likely to last long on the quickly changing internet. As trends and technology evolve, new formats will appear’ (Croteau, 342) and this ever expanding, and evolving, internet forms: programs, websites, software, hardware will, in turn, require the same evolutionary speed of the consumer to be updated with the knowledge, of new internet forms. In other words, if the internet is always advancing, the consumer must also advance their knowledge in order to fully utilize this platform, the internet, of distribution. The internet requires a minimum amount of knowledge, and training, in order to filter through the self produced spaghetti to find the one meat ball (music product) that is worth tasting.
I think that some of the predictions are correct in assuming the music industry will expand with the aid of ‘self produced media’ and the internet. On the contrary, this expansion only adds to argument that self produced media can not be guaranteed and the platform that it uses can not validate or regulate. The internet platform requires an immense knowledge, or understanding of the platform, in order to fully utilize its potential in distributing aspects. The internet needs more filtering methods, standardization of the platform itself, in terms with creating a fixed platform, in order to create stability in an ever changing multimedia platform such as the internet.
Bibliography:
1. Croteau, David. Critical studies in media commerce. Vol 23, No. 4, October 2006 pp 340-344.
The Visual Song
For example, taking examples from rock/pop music:
Tinny vocals - indicate a feeling of distance and mediation, perhaps through a radio or a phone, and immediately signifies nostalgia or melancholy.
Hi-hat heavy rhythm track - immediately gives a sense of the music existing in more of a 'suspended vacuum', almost like being underwater.
Fingers across strings - the sliding effect during a rest when the guitarist's hand moves up or down the fret.
Rests - especially before choruses or sections, in modern pop-rock signifies a band member or a protagonist or someone 'jumping'
Half time drums - signifies slow motion, but also the idea of flying or being suspended in mid-air.
Breathing sounds - obviously, idea of singer being very close to the mic and very much 'present', but also seems to 'flatten' the message, in the sense that whatever the lyrics are saying are immediately directed to you personally vs. an audience of many people.
Obviously, there are other things such as reverb which immediately indicate a sense of space, but I just thought it was interesting how there are certain image associations already attached to music either because they are naturally how the sounds are made, or because we've become accustomed to those image-audio pairings over time.
An example of how these image-audio connections are maximised in thecreation of music is the phenomenon of 'One Man Band With Laptop'. That is, musicians who do everything on the computer themselves, or even if they record many of the instruments themselves, they try to provide the illusion of having a full band and a sense of liveness. If you are interested, check out Radical Face, Electric President or Get Cape Wear Cape Fly.
Dennis
ID:3977394
hip hop/graffiti
Randy Jackson - Caught red-handed in the age of digital sampling
I was driving to work a couple of days ago when a story came up on the radio about American Idol judge Randy Jackson. Many viewers over the years have had their suspicions that he sits on the fence, but this DJ cued an audio clip which combined samples of him saying "that was a good performance dawg!" and other general comments over and over again. As a viewer, after I heard the 15th utterance in a slightly different tone with different background noise and from a different season, I must admit I was starting to feel convinced. It seems that radio stations have engaged in some sort of vendetta against Idol shows, in an attempt to expose the manufacturing machine - Howard Stern's attempt to keep Sanjaya in the most recent idol show being a case in point. I thought this was a fascinating cross-over between two weeks lectures in class - the way the DJ harnessed morphing and digital sampling to make his argument about the constructed nature of the idol shows. Where an average viewer might be distracted by the glitz of the show week after week, Ryan Seacrest, and the thrill of seeing their state's mayor shown in the TV final, this technology allowed the DJ to cut through all of that construction. I do acknowledge that this montage could well be biased and subjective, but he made a strong argument none the less!
American Idol
I agree that the audience are well aware of these discourses, how the show is packaged to make them attatched so that they will watch the show every week, purchase the soundtracks and support the show.
Gender stereotypes in MTVs
Gender stereotypes in MTVs
Ipod mania
Gender stereotypes in MTVs
live performances
ipod vs. vinyl
To me, records lend themselves to romanticisation (or fetishisation) far more than an ipod and the music collected on it does. They are physically substantial and offer visual as well as aural stimulation- as with Sticky Fingers, the cover art is often a big part of the record as a whole. They seem a slightly more human technology, perhaps because they are so easily damaged. A record that skips at a particular moment in a song- because that’s the moment of a drumbeat that everyone in the room stamps their feet to- becomes personalised through the slight failure of the technology, and its owner’s use of it becomes imprinted onto the object itself. While, as I have very recently found out, ipods do get damaged (they can’t swim) the songs and albums held on them will remain preserved on the computer they were loaded from (and probably also the file-sharing network they were downloaded from). Records also have a certain nostalgic value: although there remains a reasonably stable market for vinyl, as a popular technology they have been taken over by CDs and now mp3s.
Some things never change however- I’ve noticed that same compulsive sorting in music collectors regardless of format. My mother will spend a Sunday afternoon removing, dusting and re-alphabetizing her records; my sister will sit at the computer creating playlist after playlist, each named after a particular mood; and I once had a flatmate who, as soon as the power was turned on in our new flat, sat in the hallway arranging her CDs into a bookcase. It was actually quite a complex and ongoing process as she sorted them into categories and had to rearrange the whole thing whenever she thought of one that would enable her to better group her collection (for example, “corporate rock” or “90’s mistakes”). When I asked why she spent her time doing this and not say, making her bed up so she had a place to sleep that night, she openly admitted that as she judged people by what music they listened to, she wanted to openly display her colours in case others did also. Which brings me onto a particularly modern malaise- “playlist anxiety”. Apparently this is the fear one feels that one’s ipod collection might not be up to scratch should it ever be played publicly. Personally, I have a fear of the shuffle button. My ipod was playing in the car on a recent trip with a group of friends and when Hanson suddenly came on I found my self doing a lot of explaining, which no one believed a word of anyway. It was a 90's mistake okay, please don't judge me.
last post to wrap things up
Well it was a nice conclusion yesterday to finish it off with an insight with the pop idol world. What I liked about it is that it was a final look at how the music world is accessible by the common person because anyone anywhere it's the ultimate style of morphing one's image, nobody one day and superstar the next by people voting. it's similar but different tan what was shown in wild style. regular people using the music to free themselves from their world but it's different because they are copying other stars, it's karaoke with decent prize money at the end.
The morphing of the person is more interesting than the singing themselves as the person is taken through their paces, we see them walk up to the judges not knowing a thing about them but then become more important then the majority of the world's leaders by the end for the viewers. Majority of them in my view are playing characters as it's a chance to be a different person, being more likable so the audience will vote for them. A good point is that clothing changes from the rags they walked in with to designer clothes as part of this morphing process to put them above the common masses, to be truly our idol, a person we look up to as they came out to be a shining star.
This is a great signifier for the sing of the end of the course as it is an audio and visual change of not just a music style or an image but a person's life for the fame and fortune is for the taking more than a sound and a life style but a dream is in play here from the thousands that take a chance and sing (badly) one person stands out, not as a rebel nor protester like other people we have discussed so far in the course but as a social name made about the music with no negative light shwn about i (hence the lack of bad news and good ratings) a style of morphing that isn't it's own sub culture but like all music is accepted int he main stream.
thank you all for a fun semester and reading
cheers
simonL
“Imagine a country where more people vote for a pop idol than for their next President”
In today’s lecture, Nabeel mentioned American Dreamz – a movie which satires American Idol, and American society in general. The film manages to encapsulate the major debates in
“American Dreamz” is seen as the primary way to reach out to or effect
Through the above aspects, “American Dreamz” raises debates about the importance placed on American Idol and its authenticity. Hugh Grant’s desire for “freaks” is an obvious parody of the bad singers featured throughout Idol’s televised auditions. “American Dreamz” is not about talent, but ratings; could the same be said for American Idol? These humiliating auditions have become part of what American Idol is known for, and definitely pull in ratings. The idol franchise has even gone so far to include special episodes featuring only the bad singers from the auditions. I find such auditions too excruciating to watch, and quite irrelevant to what the show appears to be about. If the show is about finding talent, why go to such an effort to humiliate those who don’t have it?
Then there is the debate of the prominence of the Idol franchise in society, which is well summed up by the film’s tagline “Imagine a country where more people vote for a pop idol than for their next President”. While this is not true in real world, the film shows there is the potential for this to happen. “American Dreamz” is shown to be a kind of unstoppable force viewed around the world – even by terrorists in tents in the
“American Dreamz” exposes the power that reality shows such as American Idol have in society and shows how they can force change in people, and in the world.
The Video Game Genre
The personalised soundtracks in games have become so prevalent that concerts are playing a video game’s music and even soundtracks of games (Grand Theft Auto: San Andreas being an example) are being released. However video game music has taken a huge step due to technological progression.
When the gaming platform was starting to emerge the digitised music played in the background was simply a recurring sound immersing the player in a virtual reality. However, comparing that same intention today with video games it is a lot more plausible with the realistic graphics and hi-tech sound. Nowadays, video game soundtracks mostly tend to emulate movie soundtracks more-so than the video game genre due to more realistic features that elevate a video game into a ‘controllable film’.
On the other hand, video game music has also been a platform for mainstream music. Take, for example, the racing car game Need for Speed where singles of pop artists are playing rather than music specifically created for the game. By doing so, the gaming platform has also been a source of marketing as well as a new genre.
Music Videos are Everywhere
We have the internet, the gateway of viral marketing, with such things as Apple’s iTunes where, more recently, the iTunes Store has started selling music videos for use on iPods. We usually see music videos intended to promote the sale of music recordings. Nowadays due to technology a music video played on an Apple iPod is promoting the sale of not just music recordings but of Apple products and software as well.
Furthermore we have blogging, a new phenomenon, where music videos can be added in HTML code and the video streaming on it. Websites such as YouTube, iFilm, MySpace and Google Video add to the limitless potential of the music video. With the accessibility of the internet anyone can make and upload a music video of themselves. As technology evolves music videos evolve too.
iPod nation
Opera, war and destruction
In the final moments of the film there is a scene where Lord Beckett (Tom Hollander) walks down the stairs of his ship as it is shot apart around him in an acknowledgment of his final defeat. This is played out in slow motion with pieces of wood flying about him to an operatic score, giving it an emotional and awe inspiring impression. While the scene was undeniably corny and cliché, I was left wondering why this was the case.
This is not the first time an operatic score has been used to accompany a scene of warfare and destruction, other examples including The Lord of the Rings and Saving Private Ryan immediately coming to mind. Within TLOTR: The Return of the King, this takes place when Faramir charges the defenses on the river he had recently retreated from and in the final moments of Saving Private Ryan when Captain Miller is dying.
Why use opera?
Opera is an incredibly dramatic form of art which lends itself to the extreme of pain and suffering which is war. It is never relaxed or nihilistic, being relatively extreme in nature, always straining its performers to the utmost edges of their vocal ranges.
It is able to elicit extreme emotion from its listener, heightening the intensity and ghastliness of a story of death and destruction. This use of opera effectively removes an audience from within the narrative, forcing them to step back and see the horror and scale of destruction taking place. In this way it tries to shock the audience, to force them into an almost anti-war stance in a way no other genre of music would find possible.
At the same time this combination is in a sense working against what has just been argued, connoting ideas of the nobility and immortality of the characters actions on screen. In this manner it is glorifying warfare and exalting the concept of giving ones life for a cause, the operatic music becoming a form of a requiem for the dead.
Both opera and warfare poses incredible histories with mankind, yet, are completely different in nature. In merging them together within a film, the epitome of culture and depths of human degradation and despair are brought into contrast with one another. Through this clash of culture and violence, of something pure and something acknowledged to be dark and filthy, the western viewer is in a sense polluted as well. Audiences are both haunted and touched by the conflicting emotions they experience, leading some of them to act upon those ideas and issues this combination has forced them to consider, such as the evil and pointless nature of war.
Controversy Is Genre Specific
However, the creation of controversy is not an expected convention of all genres and hence can create a public outcry when it occurs; as is evident within the documentary Shut Up and Sing, based on the all-girl, country group The Dixie Chicks. Shut Up and Sing follows the events which unfolded after group member Natalie Maines made a statement at a concert, in which she expressed her shame that President Bush came from Texas; also her home state. This comment caused the group to be labelled as traitors, not only to their President and the USA, but also in some respects to the country genre in which they’re based; with it’s conventional themes of hard work and heart break. Because Maines’ comment was considered so controversial to American society, despite The Dixie Chicks punk counterparts actively protesting the President on a regular basis, it must be concluded that the reaction to musically based controversy is specific to the genre from which its formed.